Digital Strategy

TED You're Not Alone.jpgElla Dawson is a digital strategist who has worked with organizations including TED Talks, Meet Cute, the Foreign Press Association of the United States, Company, and Greenwich Free Press. She is passionate about helping brands and individuals use social media to tell their stories and reach their fans in the digital space.

From 2014 to 2019, Ella helped grow the Social Media team of TED Talks. As TED’s Senior Social Media Editor, she led Facebook and Twitter strategy, coverage of all of TED’s flagship conferences, and corporate communications and crisis management. She also worked closely with the editorial team to develop TED’s unique voice. 


Read Ella’s analysis of digital culture and the social media industry:

We Are All Public Figures Now — PlaneBae, harmless memes, and the dark consequences of making strangers go viral.

Enough with the Social Media Intern Jokes — Why it’s time to retire the hilarious myth that unpaid interns run the social media accounts of major brands and politicians.

5 Ways Companies Can Treat Social Media Managers Better (Beyond Paying Them More) — Interns do not run the social media accounts of most companies, and social media is a real field staffed by real professionals who have real expertise. We’re also commonly undervalued, underpaid and emotionally taxed.

Listen to Ella’s commentary on various podcasts:

Thought Feeder Pod: The Hard Work of Social Media Management — Higher Ed social geniuses J.S. Stansel and Joel Goodman had me on their podcast to talk about the mental and emotional toll that managing social media for brands can take on SMMs. 

Content Marketing Institute: The Hidden Consequences of Moderating Social Media’s Dark Side — I chatted with the kind folks at CMI about the psychological toll of content moderation and how companies can better support their social media teams.

What’s Really Good: How To Be Better Online with Ella Dawson — The mad genius behind Steak-umm’s social accounts interviewed me about internet culture and being niche famous online.

Watch Ella talk about the power of social media:

IGEOS at Social Venture Circle: Why everyone should have their own social media strategy to reach their personal and professional goals.